FMCG (Fast Moving Consumer Goods) has a huge prospect in India as the country has a huge consumer base with its billion plus population. The huge FMCG market provides millions of jobs to fresh graduates, students and professionals. Top notch FMCG companies such as Hindustan Unilever, Godrej, Nestle, Parle, PepsiCo, Coca-cola, ITC, Colgate- Palmolive, Dabur, HLL, Modi Revlon, J&J, Cadbury India, Amway, Amul, Parrys confectioneries, Dharampal Satyapal, Nirma and many others have presence in India and getting a job in these companies is dream come true
FMCG Market in India
FMCG sector is one of the strongholds and the fourth largest sector in Indian economy to contribute in the growth and development of India’s GDP. Despite recent economic slowdown, FMCG registered positive growth and according to sources FMCG sector has total market size of around 14 billion US$. With increase in size of FMCG market there has been a tremendous increase in sales jobs in FMCG in India and youngsters find it cool too. Various management colleges offer specialization in FMCG sales and marketing.
India, USA and China are going to be the big consumer markets – the fact every FMCG company understands. Whereas the USA has already been explored, China is full with its own cheap products. Now, India remains a market which has to be explored and FMCG companies from India and from overseas are not leaving any stone unturned to cash in the golden opportunity. Increased purchasing power of Indians will only help FMCG companies in India to grow further
Hot FMCG Jobs in India
Huge population of India survives on Consumer Non Durable (CND) products for sustenance and companies which are going to offer them with quality and prices would benefit a lot. FMCG such as soaps, packaged food and electronic applications for bikes, auto and cosmetics among, etc. have broad consumer base in India. Moreover, FMCG companies are trying to grow in collaboration with local competitors to make a hold in the domestic market.
Professionals working in FMCG sector would have to understand it well that understanding of consumer behavior is fundamental to do a sales jobs in India in FMCG industry. They can do a sales job through direct sales i.e. sales through one-to-one contact; industrial or professional sales i.e. selling from one business to another; or indirect sales i.e. telesales, etc. Major jobs in FMCG sector in India such as sales executive at showrooms, company outlets or shopping malls, etc. can be attractive and chic.
Eligibility for FMCG Sales Jobs
The fundamental requirement is to gauge the consumer behavior. However, tactfulness and patience to deal with people from various sections and all walks of life is crucial to sell them a product. A sound communication skill to convey the benefits of the product to consumer is another essential for a person to opting for a sales job in FMCG. Presentable personality is always appreciated in sales and marketing jobs whether it is FMCG or any service. Starting salaries in FMCG sales job can range from R 5000 to 10,000 depending upon the brand. However, management graduates can expect high salaries.
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